This joint's tag line "music & fun" provides truth in advertising. Owned and operated by Jessie "Rabbit" Hurd for 18 years (as of early 2007), One Block North is the scene for live music on Friday night in north Memphis, right off Thomas Street, the city's "real Beale." The strongest band in the city, the Memphis Connection, plays behind a parade of talented guest vocalists including Joe Simon sound-alike Isaac Simpson, young lion Nate Dogg, and the electric entertainer known as Sugarman. The crowd is friendly, from boss man Hurd on through. Entry sets you back $7. The bar offers domestic beers for $2.50 a pop, quarts for $4, and BYOB set-ups. Safe party environment, and outdoor security is provided. DJ Paul of 3-6 Mafia might stop in to tip one back. The building's exterior features the standard brilliant artwork, though in simpler form than most Memphis juke joints.